HanseGroup satisfied with boot!
The sales success of Hanse Yachts at boot confirms the positive trend of a market revival, which the exhibitions in Hamburg and Paris had already announced.
In addition to the Dehler 29 and Dehler 35, the youngest brand Dehler presented in particular the brand-new models Dehler 32 and 45. It was the first trade fair appearance with a large program of Dehler after the takeover by HanseGroup last summer. “Our stand was full from the first to the last day of the show, at times we even had to close the boats to visitors,” said Dehler managing director Ralf Tapken. “Our expectations were more than exceeded”. The company is also satisfied with the success of the Dehler 45. The 13.70-meter premium yacht not only found admirers among many former Dehler customers but, like the 32, several buyers at once.
After the revision of the existing model series and new designs, the sales successes show that the great traditional German brand is once again sailing in the waters of success.
The Varianta 18, an entry-level keel yacht produced by Dehler in the Sauerland region, has quickly developed its own fan community and is not sold through a traditional dealer network but through cooperation partners (Point of Sails) and the online site www.Varianta.info. The market has more than accepted it. Varianta presented itself with its own booth. More than 20 Point of Sails partners have already been established, and online sales are also getting off to a good start.
The Moody brand presented the Classic types 41 and 45, as well as the Moody Decksaloon 45. The Moody range, designed as a blue-water cruiser, also confirms the upward trend with sales in Düsseldorf and has long since gained worldwide acceptance as far away as Japan and Australia.