Superior power boats
FJORD has been building motor yachts for more than 50 years and was acquired by HanseYachts AG in 2005. Thanks to their performance and unique design, power boats of this brand enjoy cult status and are in a boat class all of their own. Over the past four years, FJORD has increased revenue by 500% and enjoys a continuous average growth rate of 17%. The latest addition to FJORD’s portfolio is the FJORD 53 XL. In 2019, FJORD sold its 500th yacht.
- Superior power boats featuring an iconic design
- A whole new class of power boats
- Revenue increased by 500% over the past four years
- Continuous average growth rate of 17%
In the late 1950s, Alf Richard Bjerke visited a boat show in Germany. He was fascinated by the British and Mediterranean shipbuilding tradition and excited by the potential of the new GRP materials. Upon returning to his native Norway, he founded the FJORD brand – and the very fast motor yacht he built was a big-seller. The company grew rapidly during the 1970s, leaving rival European motor yacht-builders in its wake. A new era for FJORD was ushered in by the renowned British yacht designer Patrick Banfield. The angular lines, steep stems, T-shaped roofs and flat surfaces put FJORD power boats in a truly original class of their own. They regularly win design awards around the globe. Just recently, the FJORD 41 XL was awarded the European Powerboat of the Year 2021. FJORD has been part of HanseYachts AG for over 15 years.
Revenue increased by 500%
‘FJORD is a true original. Acquiring the brand back in 2005 allowed HanseYachts AG to enter the market for motor yachts. This market is more than twice the size of the market for sailing yachts and is characterised by strong growth,’ says Dr Jens Gerhardt, former CEO of HanseYachts AG. This trend has enabled the brand to enjoy above-average growth. ‘Over the past four years, FJORD has increased revenue by 500% and enjoys a continuous average growth rate of 17%.’
500th FJORD yacht sold in 2019
With the delivery of the 500th FJORD yacht, a milestone in the history of the brand was already reached in 2019. In the following years, the demand for the power boats remained unbroken. The comprehensive portfolio is therefore constantly being further developed by our developers and designers and contains four model series with the highest quality standards. The sporty Open series consists of the FJORD 38 open and the very successful FJORD 44 open.
Unlike the floating sport cabriolets of the Open series, which are mainly sold to customers in warmer climes, the FJORD 44 Coupé features a luxurious and streamlined deck house built using real glass, stainless steel and a high-quality composite, which also makes it perfect for year-round use in cooler regions. The two side doors at the helm, two electric windows on the sides, an electric sliding roof and a majestic double sliding door at the rear ensure lots of fresh air when it’s hot outside. Another new addition to the range is the FJORD 38 Xpress – the only one developed by the brand that is equipped with outboard motors, making it ideal for anchoring in shallow bays.
A new hull was developed for the FJORD 41 XL, which is connected to the world's largest T-top. In addition to outstanding sun protection, this created the conditions for an interior and deck design in a class of its own. This successful concept was not simply adopted for the new FJORD 53 XL, further it was consistently developed. The result is the largest and most luxurious model of the motorboat brand. With the 3D configurator on the FJORD website, the yachts can also be playfully discovered and individually assembled.