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Brands | HanseYachts AG

Six brands with their own unique characters – united under the roof of HanseYachts AG. Each brand operates independently on the market, but benefits from the pooled development and production technology of one of the world’s leading yacht-builders. Watch our film to find out more about the six brands of HanseYachts AG.


The sailing yacht brands of HanseYachts AG

The portfolio of HanseYachts AG features three sailing yacht brands. HANSE is the Group’s founding brand and offers a range of high-comfort cruisers. DEHLER offers everything from sporty sailing yachts to uncompromising racers and is the global market leader in this segment. As one of the oldest sailing yacht brands in the world, MOODY today specialises in comfortable deck saloon yachts and also offers an aft cockpit yacht.

Breaking rules. Setting trends. This is HANSE’s maxim. The sailing yachts from this brand combine innovative design, easy sailing, fast cruising and individual customisation. Nine different models are constructed at its yard in Greifswald – from the compact HANSE 315 to the biggest series-produced sailing yacht in the world, the HANSE 675. More than 62 international awards are impressive testament to the success of this brand.

About the HANSE brand

Proceed with speed. Getreu diesem Motto entwickelt, fertigt und verkauft DEHLER sportliche Segelyachten sowie Performance Cruiser und ist in diesem Marktsegment Weltmarktführer. Seit der Gründung im Jahr 1963 hat DEHLER mehr als 25.000 Segelyachten verkauft. Allein in deutschen Gewässern tragen 13% aller Segelyachten den Markennamen DEHLER. Aktuell stehen sechs verschiedene Modelle von 29 bis 46 Fuß zur Auswahl. Darunter die neue DEHLER 30 one design, eine reinrassige Regatta-Yacht. Seit 2009 ist DEHLER Teil der HanseYachts AG.

About the DEHLER brand

In 1827, John Moody set up a repair yard in Southampton, laying the foundations for the brand that still bears his name almost 200 years later: MOODY. Today, the brand offers a range of deck saloon yachts and one aft cockpit yacht that combine comfort and uncompromising seagoing capabilities, the very highest standards of excellence in design and manufacture, and an exemplary culture of shipbuilding and durability. MOODY was added to the brand portfolio of HanseYachts AG back in 2007

About the MOODY brand

The catamaran brand of HanseYachts AG

Through PRIVILÈGE, HanseYachts AG is active in both the sailing yacht and power catamaran segments. The brand was acquired in 2019 and is the most recent addition to the brand portfolio of HanseYachts AG. The brand was founded in 1985 by the two-time world champion in single-handed sailing, Philippe Jeantot. The PRIVILÈGE luxury catamarans are designed and built at the yard in Les Sables d’Olonne on the Atlantic coast of France.

PRIVILÈGE is the most celebrated luxury catamaran brand in the world. A pioneering French spirit and the uncompromising attention to quality paid by the yard workforce have contributed to the instant recognition value and legendary reputation of this brand. Passion is infinite. That applies to all the luxury PRIVILÈGE catamarans, which are developed at the exclusive request of the customer and with maximum attention to individual requirements. PRIVILÈGE is the sixth-biggest catamaran-builder in the world.

About the PRIVILÈGE brand

The motor yacht brands of HanseYachts AG

FJORD and SEALINE are the two motor yacht brands of HanseYachts AG. It was with FJORD back in 2005 that the Group established its multi-brand strategy. SEALINE was acquired in 2013. Both motor yacht brands have their own completely unique character. One thing they have in common is that they are both developed and manufactured in Greifswald, which is where all of HanseYachts AG’s motor yachts are produced.

FJORD is a true original. Boasting an iconic design, FJORD power boats are instantly recognisable in every port. The angular lines, steep stems, T-shaped roofs and flat deck surfaces are so unmistakeable that FJORD boats are in a class of their own. FJORD motor yachts regularly win design prizes all over the world. And on the water, they reach breathtaking speeds of more than 35 knots.

About the FJORD brand

SEALINE motor yachts are characterised by their light-filled interiors and outstanding performance on the water. They combine British design with German shipbuilding precision. All nine models are designed to fulfil the very highest standards of performance, seaworthiness, comfort and safety. SEALINE currently offers three series: Cruiser, Flybridge and Open.

About the SEALINE brand

Engineered in Germany

All the sailing and motor yachts offered by HanseYachts AG are designed, manufactured and tested at its headquarters in Greifswald on the German Baltic coast before being sold to customers all over the world. State-of-the-art production facilities combined with the experience and craftsmanship of around 1,500 employees ensure that our sailing and motor yachts meet the very highest standards of quality and can be extensively customised in line with diverse customer requirements.